Customers may have noticed our new premium feature QR code tools while setting up their latest marketing campaigns. With this new tool ZeusText clients will be able to set up innovative, scannable marketing campaigns that compliment your ongoing ZeusText strategies. Creating and utilizing QR code technology has never been easier or as effective.

If you’re new to QR codes or how they work I suggest reading about them at www.ZeusText.com.

We put together a few quick ideas for using QR codes in your marketing strategy. Food for thought.

1) Now is better then later. Statistics tell us that your customers probably have smart phones. Which means there is no reason to wait for your customer to go home and like your business on facebook. Instead offer up an incentive for in store guests to scan your QR code and immediately be directed to your fan page. Generate the appropriate code using ZeusText tools. Download the QR code and insert into an eye catching poster. Place poster where customers will see it and watch your fan club grow! As always we’ll be happy to assist with design, printing or any thing else.
2) The easier the better. Some people might find it easier to scan a code then text message your shortcode and keyword to join your companies text message club.  And now they can! Our generator will create you a QR code that, when scanned, can auto- fill in the text message fields on a persons phone.  That makes the already easy process of signing up to receive text promotions even easier than before. which equates into more sign-ups!   Coasters at the bar/restaurant, Business cards, posters, signs, or anything else can now be a well placed tool used to grow your distribution list.

3) All at once! It’ll only take two minutes using our tools to generate a QR code that can bring any person directly to your custom ZeusText online sign-up form. Once you generate that code use all the ways you can think of to promote your QR code! Print it on everything and offer incentive to scan the code. Once a person scans it and fills out the sign up form you are ready to use ZeusText’s tools as they are meant to be used. That means you can send a bulk text message to your customers, bulk email newsletters and coupons, MMS messages, e-cards, broadcast a voice message to their phones, send them instant messages, post to 40 plus social network sites at once, and so much more! All with just a few click of the mouse!

Remember, you can always call us up and we can help create and implement a strategy!

Did I forget? QR code tools, like all our tools, are a part of the package and come at no extra charge!

Enjoy the new tools!

“Ruth, winter is on the way and it’s gonna be cold! make sure your furnace is prepared by calling me (Mike) at 651-555-5555. $30 off fall furnace tune-ups and filter replacement all week!

Thanks again,  Mike”

It is that exact kind of personalized, on demand, targeted message that will drive business to you immediately. Turning a survivable week into a great week all while reminding your customers who their heating and air company of choice is. These same types of service reminders can be sent on demand or scheduled for a specific date and time, they are always auto-personalized with the customers name and they are super effective at driving business.  You simply author the message and click send. It’s that easy. And don’t worry, if your customer doesn’t want the messages, every reminder is sent with instructions on how to opt-out of the distribution list. They simply reply “stop” and they’ll never get another message. In the past, average opt out rates sit around 4-6 percent.

ZeusText.com offers the entire package for small to huge HVAC service businesses. Here is what you get:

• Use of ZeusText’s bulk text message technology, allowing you to author text messages and deliver them to huge distribution lists. It is quick and easy.

• FREE email tools for bulk email newsletters. It’s free, you get tons of templates, and it’s effective!

• Customer contact information collection forms. These ones are paper with black ink (you can always use your own)

• Unlimited distribution list size.

• FREE Tools for creating a professional social network marketing campaigns

• Facebook sign up widget- now you can collect customers contact information directly from your Facebook page. Customers simply sign up to your list using a special tool that is installed on your page.

• Online sign-up page- This integrates right into your existing website, it can be used to collect all sorts of information plus it collects all your customers contact info as well.

• Free of branding, no messages are branded as ZeusText whatsoever.

• Keyword and short code technology!

~What is keyword/shortcode technology? Well, this is the technology that will allow you to collect contact information without even being present. Simply give your customer a business card or stick a sticker on their furnace that says something like this: “Text message the word “yourcustomkeyword” to phone number 69302 to receive your free service schedule reminders. Remember, a well maintained furnace will always outlast one that’s neglected!” When your customers follows these instructions they will be signing up to your distribution list. The larger your distribution list is, the better.

Communicating with customers and interacting with them is not only good for your brand but it also brings in repeat customers and it’s a great way to gain trust and loyalty. This is why Email marketing is an important tool for HVAC professionals. Keep your customers informed with a quarterly newsletter. Maybe giving them information on Tax incentives, energy credits or even just some of what’s going on in the industry. Oh yeah, It also helps to add a nice coupon to that quarterly news letter!

Using ZeusText, by this time next year, you can be communicating, networking and interacting with customers like never before. These tools allow you to run marketing campaigns and services that promote positive word of mouth and encourage repeat business as well as garnish new leads and impress potential clients!

Plans as low as 29.99 a month, contact ZeusText to discuss getting started at email address: Support@zeustext.com

Smart phones are the new norm and everyone has one, as they should.  I can virtually guarantee that as you speak to a potential client they have their phone somewhere on their body, maybe in a pocket or maybe in a purse. Even with phones right at hand it’s dang hard to get a person to actually enter your business card information into the contact list, which is ultimately what you would like them to do with it. At some point most business cards are lost or tossed so getting your contact information into that contact list is critical.

How can we increase your odds of breaching that wall and getting in the contact list? Simple, By adding a special bar code to your business card which contains all your information and can be read by all major makes of smartphones.

Scanning apps make it all possible- Scanning apps are becoming very relevant as BestBuy, Walmart, Google and many other companies start to mainstream the technology through in store and print promotions. Most people probably have a scanning app on their mobile device already, maybe google goggles or the i-nigma scanner and these people probably understand and recognize the barcodes used with these scanners. Newest versions of the blackberry and i-phones will have scanning apps pre-loaded making this all the more relevant of technology.  In fact, the number of mobile barcode scans in the U.S. have increased 10 fold over last year’s number!

With your smart card you get free use of our 69302 and ‘smartcard’ keyword/shortcode technology which makes it easy and fun to get the barcode scanning app on your phone. Give this to a potential client and they’ll probably be so curious that they’ll try it just to try it!

With the quick scan of your card potential clients will get your personal data automatically loaded into their phones instantly.

Contact info that loads automatically:

• Name
• Phone numbers (office, mobile, fax)
• email
• website
• notes

We’ll design the card, or you can have your printer/designer do it. Your choice.

Contact support@zeustext.com to inquire about prices to have your cards designed, printed and delivered! Satisfaction guaranteed!

For $29.99 we’ll give you your personal digital barcode in all major image formats and allow you the use of our ’69302′ shortcode as well as ‘smartcard’ keyword. This is necessary for those who don’t already have a barcode reader on their phone.  Simply give the image to your designer/printer and ask them to implement it into the design along with the keyword/short code message.

If I told you that slow nights could be a thing of the past, would you at least hear me out? Because I am telling you that they can be. You’ve seen similar technology on American Idol, heard it on the radio, or seen it on a billboards. People can text your mobile keyword to Zeus Text’s short code (69302) to join your mobile distribution list and start receiving your mobile coupons. You can also setup an automated message to be texted immediately back to your customers providing them instant value. This technology can be leveraged with print marketing, email marketing, social network presence building and 2d bar-code technology to create and drive business like never before!

First we’ll just introduce part of the strategy: A BIG PART of the strategy at that.

The gist of Text Message Marketing in three easy steps:

1. Customer texts “YourRestaurantName” to 69302

They were probably prompted by a facebook post or an in store promotional sign offering them an incentive to text “restaurantname” to 69302. Maybe the sign reads “Text Bongalos to 69302 for 20% discount on your next meal!”.

2. Customer receives an automated text message right back.

Maybe something like, “Thanks for joining our Mobile VIP List! Show this text to receive 20% off on your meal! Thanks again for signing up.”

3. Customer has opted in to join your mobile list by texting your keyword.

Now using Zeus Text you can text this person, and everyone on your mobile list, to drive business and stay constantly connected! You can send out engaging promotions at anytime and from anywhere.

Paper coupons or mobile coupons?

Let’s look at a little comparison between paper coupons sent via direct mail and mobile coupons sent via mobile devices!

Maybe you own a salon or spa, massage parlor, personal fitness coach or any other appointment based service. You’ve probably experienced no shows so you know how disappointing that can be. It’s lost time and revenue. So like most business owners you’ve probably experimented with reminder calls only to find out that  A) it’s hard to get a hold of your customer;  B) many people don’t like the phone calls or C) Phone calls take a long time and cost more in effort and time than the money they save.

It’s time for an easy, automated solution. ZeusText.com will set you up with online software (accessible for $29 per month) that allows you to simply select your customers name and input appointment times, after that, automatic reminders will be sent via text message. How’s that old adage go? You just set it… and forget it!

Why should you use text reminders?

1. Text message reminders are fast, easy and reliable.
   Texting a reminder is not only convenient for you but it is also convenient for your customers. Sure text reminders save you money by ridding the need for phone calls and eliminating missed appointments but they also save your customers’ time. Trust us, they appreciate that. ZeusText.com boasts a 99 percent delivery rate, meaning when you send a message it is received virtually every-time which is why our same system is used for emergency alert services nation wide. Messages are sent and received within a few moments and the reliability is higher than any other communication platform.
   
2. Customers like the service!
   Your customer won’t feel obligated to answer your untimely phone call while on the road or finishing up at work but instead will read the text reminder as soon as possible (97% within 15 minutes). This is the reason people prefer text message reminders over voice-call reminders nearly 4 to 1.
   
3. Reminded again and again and again…
   Frustratingly enough your customer receives a voice call right as she’s finishing up on her paper work. To top it off the phone call is from your company and it’s an appointment reminder. “Ughhh… just send me a dang text next time jeeze” She thinks but doesn’t say.  About an hour later, on her way home, she realizes that she can’t remember if her appointment was 6:30 or 6:00. She thinks it’s 6:00 so that’s when she shows up at the door.  Imagine that entire scenario with text reminders: Customer is working, receives text, quickly finishes up what she’s doing then reads her message, hour later… checks again just to make sure she remembers correctly, 6:30 rolls around and she shows up just on time! That is the convenience of a text message reminder! 

4. Save money…
   Don’t pay someone to sit around and make phone calls all morning. They can be doing much better things with their time especially now that there is such a rock solid alternative to phone calls.  Cut the amount of missed appointments by 30% and increase your businesses efficiency. 

    

5. Generate extra business!
   A text reminder might spark up conversation about your service between two people leading to increased business. Or you can go on offense and send out a reminder to all your customers at once. Let them know your offering special holiday prices or gift certificates for Christmas. One thing is for sure, text message advertisements work. They are targeted, directly to the point, easy and more effective than any other style of advertising.
   

zeustext.com allows users to simply select their customer (or enter new ones), set appointment time, and Zeus Text system takes care of the rest! Automatically sending out a text message reminder to your customer, you can have them sent out an hour in advance or a day in advance, whenever you want. Like we said before it’s sort of a “set it and forget it” type system. $29 per month gets you full usage, unlimited customers and unlimited appointment reminders but they come highly recommended because of their face to face approach with teaching you how it’s all done. It takes Zeus Text all of about five minutes to show you how their system works and they’ll always be a phone call away to help if you have questions. But it’s so easy that you won’t.

Launching maurices Mobile Style Club

The maurices Mobile Style Club is a mobile alert campaign that provides SMS text messages with coupons, exclusive content, including style advice, fashion tips, Q&A options and announces in-store promotions. To give incentive to opt-in to the group, consumers received an instant mobile coupon for 20% off any in-store item.

1. In-Store Promotions: To encourage people to sign-up for the Mobile Style Club, in-store signage and window clings as well as lanyards with opt-in information for employees to wear were developed.
2. Online Channel Integration: Build engagement through maurices’ existing site (maurices.com) along with its Facebook fan page (Facebook.com/maurices).
3. Advertising: Both traditional advertisement placements, along with placements on social media sites, including Facebook.
4. Direct Mailing: Build engagement trough direct mailings and flyers.

THE RESULTS:

Here is how it works and below the images is the results of this case study!

Business Results

This program was remarkably successful. Within the first month, more than 5,000 customers opted-in to the maurices Mobile Style Club, and after four months of the campaign, there were more than 20,000 opt-ins.

Since they opt-in keywords were specific to each driving channel, maurices was able to determine how many opt-ins were generated from source.

* maurices.com: More than 8,600
* In-Store Promotions: More than 7,000
* Facebook: More than 1,500
* Direct mail integration: More than 1,200

The overall redemption rate for the coupons was more than 60 percent. The effort directly drove more than $1MM in sales through mobile couponing in the first four months. Additionally, the average amount spent by each customer was more than $70 per redemption.

Check them out on facebook here:
http://www.facebook.com/pages/MN-Fishing-Alert/188455089213?v=app_4949752878

MN Fishing Alert is a service started to keep Minnesota Fisherman informed of local ongoings in the fishing community. We here at ZeusText think it’s a great idea!

1) Business cards

Business cards have forever been the single easiest way to promote networking amongst individuals. But they don’t always work how they are supposed to. Ideally, a potential customer will save your business card until it is needed. We all know that at some point the card gets lost or tossed. With a QR code your potential customer only needs to quickly scan your card and every bit of information will immediately be imported into their mobile device. Meaning they’ll never lose it and they’ll never be without it!

2)Digital print marketing

That’s right, print marketing just went digital with the use of QR codes! Fliers, posters and advertisements are limited in space and therefor limit how much info you can convey using those mediums. Add a QR code to that same limited flier or poster and all of a sudden everything is possible. When the code is scanned a informational video might show up on the observers mobile phone or maybe just a website chalk-full of information. The possibilities are endless!

3) House For Sale Signs

ZeusText.com has created a system for realtors where potential clients can scan the house for sale sign and immediately view a picture tour of the home for sale on their mobile phone! This helps generate leads, saves on brochures, and creates convenience for your customers.

What if you had the ability to reach out to your customers right after the salting trucks hit the road?

It happens all the time, your customers cars are salty and dirty and they have great intentions of getting a wash today…But they put it off until, finally, days later while filling up with gas, they decide to get a wash, wherever they happen to be at the time. And you miss out on another sale.

Now imagine the same scenario but this time you are utilizing Zeus Text’s messaging system. It snows, the salt trucks hit the road, the customers see their dirty vehicles and BOOM! They receive a text message from you: “Preserve your vehicle, stop the rust before it hits! Come to Joe’s Car Wash today! Show this text and receive $1 off silver wash, or $2 off a premium wash today only!”

And just like that you have connected with your customers, drove business immediately, increased your bottom line, and further branded your business. That’s the power of text message marketing.